Key Issues And Technologies For Ecotourism Development In The Krasnodar Destination

Abstract

The study applied general scientific methods for the synthesis and analysis of literature and stock data. The map is built using the Easy Paint Tool Sai2, developed by the Japanese company Systemax. Part of the material for the article was collected during the summer field research of the author (1999–2018). The article studies the evolution of the essence of the definition of "ecological tourism." The role of ecological tourism in the Krasnodar destination is determined. The classification of ecological tourism products in the regions of Russia is given. An analysis of the questionnaire of 6,800 respondents (conducted from September 2018 to September 2019) in the field of interest in tourist and recreational facilities of various types of tourism in the territory of the Krasnodar Territory made it possible to compile an informational tourist-recreational register of territories and objects of ecological tourism of the Krasnodar Destination according to the copyright methodology. Particular attention is required for tourism activities in the territories of specially protected natural complexes. Therefore, 12 main promising areas of work of the organization of tourism activities in specially protected natural areas of the studied destination are highlighted. The information tourist-recreational register of ecological tourism in the region can be the basis for the development of new tourism products and advertising of the tourist characteristics of the region for compatriots and foreign customers. The methodological significance of the results lies in the adaptation of ecotourism development technologies in various regions of Russia.