ТРАНСФОРМАЦІЙНІ ПРОЦЕСИ В ДІЯЛЬНОСТІ ПІДПРИЄМСТВ ВИДАВНИЧО-ПОЛІГРАФІЧНОЇ ГАЛУЗІ

Abstract

The currently relevant focus of economically developed countries on the development of the digital economy and COVID-19, which practically demonstrated the benefits of the widespread use of digital technologies for business and consumers, had a significant impact on Ukraine as well, in particular in terms of the need to overcome the "technological gap". In the recent past, the publishing and printing industry was focused on meeting the informational needs of consumers through the mass reproduction of book, magazine, and newspaper products. Digitization of the economy changes the operating conditions of publishing structures and printing enterprises, which requires careful study for the preservation and development of the national producer, whose products fill the information space and serve as a component of the goods of the processing industry (labels, packaging, etc.). The purpose of the study was to characterize the transformational processes that take place in the conditions of publishing structures and printing enterprises, in particular, in the conditions of increasing the share of the digital component in the structure of the national economy. To form an outline of the content of transformational processes in the activities of enterprises in the publishing and printing industry, the following methods were used: induction and deduction, comparison and systematization – in the study of changes in the main parameters of the functioning of publishing structures and printing enterprises; synthesis and analysis – to characterize changes in demand for certain types of products of enterprises in the publishing and printing industry; morphological analysis – to clarify the content of the digital transformation of publishing structures and printing enterprises; graphic – for visual representation of theoretical and methodical material; abstract-logical – for theoretical generalizations and research conclusions. Adaptation requires the creation of an information base, based not only on tracking trends in the activities of publishing structures and printing enterprises, but also taking into account world practice and changes in consumer requests. The content of transformational processes within the publishing and printing industry is outlined, based on official statistical data and the opinion of experts, which made it possible to form a holistic view and a basis for the development of tactical and strategic decisions in the management and security of each enterprise. Obstacles hindering the digital transformation of printing enterprises and publishing structures are highlighted separately, which should become the object of attention of security service employees.