ОСОБЛИВОСТІ, ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ РОЗВИТКУ КОНДИТЕРСЬКОЇ ГАЛУЗІ УКРАЇНИ

Abstract

The article is devoted to the study of basic trends in the development of enterprises of the confectionery industry of Ukraine in order to determine the characteristics of the industry and outline the prospects for development. Analyzed the volume of production, export and import of confectionery, indicators of development of domestic confectionery enterprises. The problems of development of confectionery enterprises in Ukraine were determined. Prospective directions of development for enterprises of the confectionery industry are proposed. Economic development depends largely on the food industry, and in particular the confectionery industry, so the problems of improving the efficiency of the confectionery industry are of particular relevance. The efficiency of enterprises depends on the ability to quickly respond and adapt to changes in the external and internal environment and involves the use of efficient and high-quality production. The result will be a high level of economic stability and compliance with market standards and prospects. Recently, Ukrainian confectionery market has undergone significant changes associated primarily with rising prices for raw materials, the situation in eastern Ukraine and the decline in purchasing power, which in turn led to an economic crisis. However, the confectionery industry in Ukraine has a high potential, which determined the relevance of the theme of the study. One of the most developed branches of the food industry in Ukraine is the confectionery industry. The main direction of development of the industry is the need to improve the quality and taste of products and improve their assortment. It is important to meet the needs of the population with high-quality products; to improve the production of the confectionery industry. Confectionery products are products with high calorie content and digestibility, pleasant taste and aroma, as well as attractive appearance. One of the most developed sectors of the food industry in Ukraine is the confectionery industry, the range of which covers almost all groups of confectionery products. Analyzing the current prospects for the development of Ukraine's confectionery industry, it can be noted that domestic production is currently the main source of supply in the market and its products account for 95% of the total volume.