Abstract
This article focuses on the ecological approach in comic discourse which aims at analyzing the interinfluence of language environment and person’s environment, regulated by emotions. It is proved that violation of norms (language, logical, ontological, valorative) in eco-discourse is the key factor of paradoxicality, which is a norm for humour. Thus, the essence of comic eco-discourse lies in its variation. We conclude that flexibility in comic eco-discourse depends on creativity of a discourse identity. Creativity presupposes charisma, talent, inspiration, intention to create something unique, wit etc. In our work a creative discourse identity is the postmodern American writer-humorist Dave Barry. The author’s linguocreativity finds expression in the language game – postmodern technique of comic. Dave Barry’s postmodern texts include: incongruent combination of a title and a picture, violation of graphical norms, specific book cover with a self-ironic photo of the author, usage of the intertextual elements (allusions, parodies, reminiscences, quotes etc.). Scientific research demonstrated the interaction of Dave Barry as a discursive identity with the world that surrounds him through the medium of the comic. The comic author tries to improve the surrounding world by non-canonical variation of the comic means, and thereby contributes to the ecology of discourse.
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