Повышение конкурентоспособности рыбохозяйственного комплекса через реализацию стратегии развития

Abstract

The article deals with the issues of increasing the competitiveness of the fisheries complex of the Russian Federation as the most important direction in the implementation of the country’s food security. Improving competitiveness requires systemic changes in the production chains of the fishing industry through the introduction of a lean production system. Management according to its principles allows you to transform your business, focus on innovation, and saturate the food market with fish and seafood in accordance with consumer demand. In the organization of a fishing business under the lean production system, the starting point is to determine the value of fish and seafood for the consumer, and the main goal of all participants in the production chain is the desire to meet consumer demand with the created value. This goal setting forces the organization’s management along the chain to identify shortcomings and losses, improve technologies, and reduce unproductive costs.