Abstract
Digitalization in almost all sectors of the economy has transformed the business landscape, competition trends and consumer demand. In order to maximize the benefits of the introduction of information technology, organizational changes are needed, consisting in the digitization of business models. Digital transformation is a fundamental paradigm shift that requires an appropriate organizational culture. Therefore, organizational culture is now perceived by digital leaders as an asset with the potential for activation. business transformation. Digital culture is a complex combination of technological advances and social structures that shape human ideology and behavior in the modern world. It consists of various types of digital activities and directly affects the emotional, behavioral and cognitive levels of a person associated with information technology. Digital leadership is a combination of necessary digital changes for customers, the introduction of digital technologies and competence among employees. Digital leaders formulate a vision, communicate it to employees, draw up a roadmap, identify measurable goals and incentives to achieve them. This article talks about the interaction of the presented concepts and their role in the survival and development of the company in the digital age.
Published Version
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