Abstract
Purpose . To explore linguistic means expressing emotive and conative functions of the public authorities sites messages as the markers of these sites communicative effectiveness (on the data of 20 federal and local public authorities sites). Method or methodology of the research . The methods used: observation, description, functional-stylistic, lexical, discourse analysis. Results . The markers of the emotive function in the public authorities sites messages are text stylistic heterogeneity; usage of the abstract lexis getting contextual appraisal; cognitive metaphors. The markers of the conative function are imperative constructions in the orders and decrees, requests, appeals, and statements in the greetings and public speaking. “Magical” function of a language is shown in the slogans, watchwords, nominative sentences forming the titles of social actions and programs, in the official greeting texts. The sphere of the results usage . The results of the research can be used in the work of public authorities site-makers (press secretaries, journalists, moderators, editors). DOI: http://dx.doi.org/10.12731/2218-7405-2013-9-55
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