Abstract
The study aims to identify the corpus of specific linguostylistic means and the genre-compositional originality of the texts of German-language online travel guides. These texts are reference publications aimed at a wide range of readers and they are used primarily by tourists for a more detailed acquaintance with a travel destination. The texts of online travel guides, along with the texts of excursions, audio guides, leaflets, catalogs, brochures, virtual excursions, travel agency websites, belong to the genres of tourism discourse and are characterised by a distinct structural organisation, a variety of speech tactics, verbal and non-verbal codes and perform the informational, advertising, accumulative and regulatory functions. A travel guide is a “calling card” of a cultural and linguistic community, which allows forming certain holistic stereotypical images in the minds of recipients regarding a foreign-language worldview. The paper is novel in that it makes the first attempt to carry out a comprehensive analysis of different-level linguistic means representing the genre-compositional features of modern online travel guides. As a result of the study, it has been proved that the texts of German-language online travel guides have a distinct compositional structure, are characterised by a set of specific linguistic means that implement the general communicative task of tourism discourse, i.e. making an impact on the recipient.
Published Version
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