Abstract
The article presents the results of researching the application of an institutional approach to managing the integrated rural areas development in a model implementation. The specific features of the control object, determined by its endogenous structure and exogenous influences, which have a multidimensional nonlinear nature of functioning and interaction, make it possible to classify rural areas as complex semi-structured systems and to use a cognitive methodological approach as a tool for their study and behavior-modeling. The paper draws attention to the fact that rural areas, as a controlled socio-economic system, are characterized by hierarchical management and the activity of its individual subsystems, the interaction of which is determined by formal and informal connections. It presents the institutions that determine the integrated development of rural areas and influence the process of developing solutions, and the choice of appropriate tools necessary to achieve the target indicators of rural development. The instruments of institutional management for the rural areas development are determined. The institutional model for managing the integrated development of rural areas includes the following interrelated and coordinated blocks: subjects of management with a set of measures of control actions; the socio-demographic subsystem, including the size of the rural population and the quality of its life; economic subsystem; ecological subsystem with a characteristic of the state of the natural environment in rural areas. In order to study the trends in the development and behavior of rural areas and for the subsequent creating strategies of their effective sustainable prosperity and adopting scientifically based management decisions a fuzzy cognitive model of rural areas integrated development of has been created. The results of its structural-target analysis and scenario modeling of different possible situations while implementing the strategies for rural areas integrated development in the conditions of various influences are presented. The research results can be used by government bodies of all levels for working out the programs of the rural areas integrated development, since the cognitive model will help to ensure the choice of such directions that ensure changes in the economic behavior of the rural population.
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