Abstract
The article examines the approaches of scientists to determining the competitive potential of an enterprise, which is aimed at ensuring and increasing the level of its competitiveness. Competitive potential characterizes the available opportunities of the enterprise regarding its development, including the use of reserves and already existing financial and resource support of the enterprise. The properties and characteristics of the enterprise's competitiveness are determined. The aspects of the formation of competitive advantages of enterprises under the conditions of strengthening integration and globalization processes and the determination of the basic factors of success, in particular of a strategic nature, are analyzed. The factors of competitive advantages in the current and strategic perspective of the enterprise's development are substantiated. According to the nature of the formation, the competitive advantages of the enterprise can be divided into internal and external. The specifics of the information and analytical tools for diagnosing the company's competitive advantages and researching the advantages of competing companies are revealed. The conditions for ensuring and increasing the competitiveness of products and enterprises based on modern trends in the development of competitive potential are given. Competitive potential is a component of an enterprise's potential, with the help of which a business entity can increase its competitive advantages, ensuring at the same time the relationship and mutual influence of all elements of the enterprise's management under the condition of improving the adaptive-innovative and information-analytical tools of the organization of business processes. It has been proven that the priority for each enterprise is to highlight its own conceptual principles for strengthening competitive advantages in a strategic perspective and forming criteria for their evaluation. This will significantly affect the provision of effective management of the competitive potential of the business entity. In the aspect of increasing the competitive potential, it is important to consider and define approaches to the growth of all components of the economic potential of the enterprise, taking into account the specifics of the activity.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
