ВИТРИНЫ В ЯПОНИИ: ЗАПАДНОЕ «ОМОТЭ» И ЯПОНСКОЕ «МА»

Abstract

The article is devoted to the national specifics of Japanese shop-windows in an urban environment. In this regard, shop-windows are viewed from the point of view of the interaction of internal and external space, and not just as decor. The purpose of the article is to analyze how the traditional Japanese understanding of space was transformed under the influence of the Western lifestyle and the role of facades and shop-windows began to change. At the same time, it is important to understand that the Japanese designers managed to preserve the Japanese designers in shop-windows design after Westernization. First, according to F. Maki, the traditional Japanese concept of space "oku" ("oku - omote") is considered. Then, its transformation is investigated using the example of the so-called "sign houses" (kamban-kentiku). Then, in search of the national specifics of modern shop windows, the article studies modern shop-windows, and also analyzes the category of modern Japanese aesthetics "intermediate" "ma".
 The study concluded that the traditional Japanese understanding of space as a reversible void, when the most important thing is located in the depths of the “oku”, faced with the western way of life, is transformed into the model “Japanese oku (depth) - western omote (front side) ". Thus, there are “signage houses” of the kamban-kenchiku, the facade of which is “western”, and the rest with its “oku” is Japanese. In the further transformation, initially "western" shop-windows are also beginning to acquire Japanese characteristics. The most important role in this process is played by the modern category of Japanese aesthetics "ma", although it is closely related to tradition. It can be understood both as a generating void and as a connecting space.