ДИФФЕРЕНЦИАЦИЯ ПУБЛИКИ ПО УРОВНЮ ОРИЕНТАЦИЙ НА СЦЕНИЧЕСКОЕ ИСКУССТВО

Abstract

At the moment, an important feature of the existence of the theater as a socio-cultural institution is its functioning in market conditions. Performances become the subject of sale and purchase, and the hedonistic function of the theater is opposed by great competition: cinema, the Internet, social networks, entertainment shows and show programs. In this regard, in order to remain in the consumer market, the theater uses innovative technologies and experimental forms, which lead to the loss of the uniqueness of the theater and a decrease in the level of the public. The effective implementation of the ideological and educational functions of the theater is directly related to the level of training of the theatrical public. The questions of his typology, the classification of the level of art education, are decisive in the perception of the performance. The genre orientation and subject orientation of theaters certainly depend on the ability of the public to perceive works of theatrical art. The article deals with the analysis of sociological studies of the interaction of the individual with art, as well as the study of sociocultural processes that form the orientation of the theater audience towards works of theatrical art. The author of the article pays special attention to the leisure activities of individuals and the formed stereotypes of the theatrical audience. The author also carried out an analysis of the cultural and leisure behavior of the public and derived the differentiation of the public according to the level of orientations and preferences for the performing arts.