СТРАТЕГІЇ ТЕХНОЛОГІЧНОГО МЕНЕДЖМЕНТУ ПІДПРИЄМСТВ АГРОПРОДОВОЛЬЧОЇ СФЕРИ: БЕЗПЕКОВИЙ АСПЕКТ

Abstract

The article substantiates the conceptual foundations for implementing measures to ensure security in implementing the technological management strategy in agricultural enterprises under modern dynamic conditions. It has been researched that an essential prerequisite for guaranteeing the effectiveness of the technological management strategy in agricultural enterprises is identifying and leveling threats to its provision and implementation. Hence, the prevention and mitigation of the consequences of the dangers is the primary condition for ensuring the security of an enterprise. A threat to the safety of an economic entity in the agricultural sector under current conditions is an actual or potential possibility of manifestation of the destructive impact of various factors in its development, which leads to certain losses and negative consequences. It is determined that the goal of technological management is to ensure the technical development of an enterprise in the agricultural sector, i.e., a purposeful, continuous process of changes in the technological revolutions of the enterprise's economic activity, which determine the development of resources, and together makes it possible to ensure the technological competitiveness and sustainability of an enterprise in today's dynamic business environment. Attention is focused on the need to implement the main practical measures to ensure the security of the implementation of the technological management strategy in an agricultural enterprise, which would include the development of a strategic plan to strengthen the protection of business entities, the creation of a separate structural unit responsible for ensuring the security of the enterprise, the development of a mechanism for monitoring and assessing the state of external and internal markets and the formation of recommendations for possible ways to increase the level of competitiveness. Keywords: management, enterprise, security, threat, strategy, technological management.