Археологический музей и визуальная культура: вызов или возможности

Abstract

The quantitative and qualitative leap in the production and perception of visual information prompts many researchers to describe modern culture as visual. The emergence of the technical ability to create, copy and distribute visual images has led to important sociocultural changes. That has affected such a realm of the visual as the archaeological museum. It has lost its monopoly on the presentation of historical artifacts and has been forced to compete with the mass media for the viewers. On the other hand, it has significantly expanded the technical tools for studying and exhibiting its collections. At the same time, there are concerns that the museum may lose its uniqueness under the pressure of visual culture and drown in a sea of attractions. The use of visual technologies at the exposition could not contribute to the actualization of the heritage, but, on the contrary, lead to its devaluation. This article is an attempt to analyze the correlation between the challenges that visual culture poses to the archaeological museum and the opportunities that it provides.