Abstract
This review article argues that a startup is the first necessary step in the innovation lifecycle and a set of tools is necessary to create a successful startup. In a practical section installed that the implementation startup involves several steps such as generalization of a startup concept, definition of the stages of the startup life cycle, systematization of key components of successfully implemented startups and analysis of the state of the domestic market of startups. The life cycles of well-known startups developed by Ukrainian experts show that it is necessary to find a suitable niche in the market with high demand for the product in order to turn startup into a profitable business. This is possible, provided an effective ecosystem for startups development.
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