Life Cycle of Innovations in International Media Discourse (by the Example of InoSMI Project)

Abstract

The article presents the results of a research into characteristic features of innovations in the context of international media discourse. Basing on related researches in management, political studies, and sociology, the author studies stages of the life cycle of innovations in media discourse, which makes the interdisciplinary character of the work its novelty. Despite being actively used in media agenda, the theme of innovations in media discourse is understudied, and the majority of related researches are done in the field of political studies, sociology, marketing, culturology, and management. Moreover, an innovation cannot exist separately from its life cycle. After the final stage, a product, idea, or service, etc., stops being an innovation and takes another status. At every stage of its life cycle, an innovation has different features, which is reflected in media discourse. The public’s perception of innovations and innovativeness is dependent on the character of the media space. Therefore, due to the power of media impact, studying stages of the life cycle of an innovation in media discourse is particularly important. This explains the topicality of the research. Using the media materials of InoSMI project, the author carries out a qualitative content analysis of international media context aimed at studying the life cycle of innovations and actors at each stage of the cycle. The analysis helps to identify the most often mentioned stages of the life cycle of innovations and their actors, and provides for making an assumption about the character of international media discourse related to the subject of the study.