Abstract
This article provides an analysis of the statistical data of the flash mob #неотвечатьгрубо. Its essence lies in the fact that one has to respond to a long-forgotten and ignored social media messages. According to the research 79% of the people ignored strangers. 66% of those who ignored were women, the largest number (41%) of ignored messages included messages from acquaintances who shared their plans or were interested in the life of the interlocutor, the most popular reaction to an unexpected message (53%), unfortunately, was ignoring this message. The reason for this might be the fact that the majority of the participants took a snapshot of the chats immediately after sending the message. Most likely, the addressees have not yet had time to read it.
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