ВПРОВАДЖЕННЯ СОЦІАЛЬНИХ МЕРЕЖ У РОБОТУ ФАХІВЦЯ ФІТНЕС ІНДУСТРІЇ

Abstract

The article deals with the issue of implementation of social networks into the work of a specialist in fitness industry. The need to improve the work of a specialist in fitness industry via modern means of communication including social networks (Facebook, Instagram) has been substantiated. The analysis of academic references proved that the issue of implementation of social networks into the work of a specialist in fitness industry has not been extensively studied by native and foreign researchers and has not been sufficiently researched in pedagogical theory. The aim of the research is to theoretically substantiate the issue of application of social networks in professional activities of specialists in fitness industry and to experimentally check the efficiency of their implementation. Based on the aim set, th following the basic tasks have been formulated: to reveal the state of development of the issue of social networks implementation into the work of specialists in fitness industry in pedagogical theory and practice; to experimentally check the efficiency of implementation of social networks into the work of specialists in fitness industry on the grounds of “Evolution” sports club, Khmelnytskyi. Based on the aim and tasks set, the efficiency of implementation of social networks in the work of a specialist in fitness industry had to be checked. Research and experimental work was done on the grounds of “Evolution” sports club, Khmelnytskyi, and Khmelnytskyi National University. 32 respondents took part in the experimental work at various stages. The results of the research prove that implementation of social networks has positive influence on the increase of the number of clients of instructors in fitness clubs. The give research does not settle all aspects of the researched issue. The perspectives for further research are the following: theoretical and methodological substantiation of peculiarities of professional activity of specialists in fitness industry based on both native and foreign experience; revealing the pedagogical bases of quality assurance for professional training of specialists in fitness industry; substantiation of the theoretical and methodological bases of the professional development of specialists in fitness industry within then system of continuous education.