ЗАКОРДОННИЙ ДОСВІД РОЗВИТКУ ТУРИСТИЧНОГО БІЗНЕСУ: МЕТОДОЛОГІЯ ТА ОРГАНІЗАЦІЯ ABROAD EXPERIENCE OF TOURIS

Abstract

The article analyzes and summarizes the best practices of tourism in a number of foreign countries for their implementation in Ukraine and the development of proposals for the development of tourism business. Models of managing the development of the tourism industry and regulating the activities of tourism business entities in global practice are considered. It was established that the key interaction between the state and tourism business entities takes place according to two main criteria, namely: regulation and financing; this made it possible to construct the corresponding matrix. It is realized that close cooperation between the state and the tourism business is necessary to solve key problems: sustainable development, investment growth and digital transformation. A complex of methodological techniques in the development of foreign tourist business is singled out based on the analysis and generalization of tourism business development programs in foreign countries from the point of view of their priorities, goals and various types of measures. It was revealed that the basic areas of tourism business development include: investments in infrastructure, goods and services related to travel; regional development and encouragement of local communities to actively participate in the organization of tourism business; compliance with security; expanding the range of tourist products as part of the comprehensive tourist product of the country. The organizational measures of foreign countries for the development of tourism business, the experience of which can be useful for Ukraine after the war, are singled out. Prospective proposals for the development of tourism business have been developed based on the analysis of foreign experience and best practices of the tourism industry in a number of foreign countries for their adaptation to conditions and implementation in Ukraine. It was concluded that to increase the effectiveness of transformations in the tourism business, it is necessary to constantly study: exemplary foreign initiatives, state measures, programs, plans, strategies for supporting and stimulating the industry.