Системний підхід до формування та функціонування туристично-рекреаційного бізнесу

Abstract

The article is aimed at studying system approaches to the formation and functioning of the tourism and recreation business. The economic and social importance of tourism and recreation business for the development of the national and regional economy is substantiated, for with the development of this business in Ukraine in general and in the regions are particularly connected the prospects for economic growth, solving social problems, improving the quality of life of the population, developing regions and improving the image of the country. The main levels of systems in the tourism and recreation business are defined, by which the ordered framework of management, executive, innovation activities directed towards improving and developing the tourism and recreation sphere should be understood. The following levels are distinguished for the study of tourism and recreation business: all-Ukrainian, regional, district, city and level of enterprises. Subsystems of tourism and recreation business are defined, in particular: tourism, recreational and logistic; their main elements are characterized. The most important tasks of the State and local authorities of tourism and recreation business management are outlined, which are the following: conducting marketing research that requires the involvement of a large number of experts; coordination of efforts of many organizations and associations; development of strategic national, regional and local conceptions for the development of tourism and recreation business with recommendations for their implementation for tourism and recreation enterprises; investment and legal support for the development of tourism and recreation infrastructure; consulting services on the implementation of concepts of development of tourism and recreation business; creating an attractive image of the country, region, tourism and recreation center; implementation of advertising events for purposes of public relations.