Abstract
The purpose of this study was to investigate the structural relationship among safety consciousness, information search, satisfaction, and continuous intention to diving tour of scuba divers. The subjects of this study were 225 scuba diving tour participants. With the collected data model fit tested and structural equation model were performed by AMOS 22.0. The results of the analysis were summarized as follows. First, the safety consciousness impacts positively(+) influence on satisfaction and information search. Second, the information search impacts positively(+) influence on satisfaction and continuous intention to diving tour. Third, the satisfaction impacts positively(+) influence on continuous intention to diving tour. These results mean that improved their satisfaction and information search through safety consciousness of scuba divers, and the improved their satisfaction and continuous intention through of information search. And the means that improving their continuous intention through satisfaction. Thus, to improved of continuous intention to diving tour in scuba divers, it is an important solution to enhance their safety consciousness, information search, and satisfaction.
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