КРЕАТИВНЕ ЛІДЕРСТВО В ОРГАНАХ ДЕРЖАВНОЇ ВЛАДИ: МЕНЕДЖМЕНТ-МАРКЕТИНГОВИЙ ПІДХІД

Abstract

The article deals with the theoretical and methodological trends of leadership in the conditions of martial law, the influence of leadership qualities on digitization and their advantages in modern society. The need to activate the creative basis of business structures is substantiated. The essence of creativity in the general sense and in the production activity of the enterprise is clarified. The need to activate the creative basis of business structures is substantiated. The essence of creativity in the general sense and in the production activity of the enterprise is clarified. The role of the manager in the development of creativity at the enterprise is determined, taking into account the main features that contribute to leadership in creative management. The necessary measures to stimulate the development of creativity and creative abilities of employees are formulated, the factors that contribute to the formation of creative activity of personnel and important conditions for the success of innovative activities in the management of business structures are highlighted. When choosing a management style, the leader must take into account, first of all, the laws of management, which determine the basis of the objective components of the style. Ignorance of laws can only partially be compensated by the art of management. The same applies to the principles (generality, objectivity, obligation) that determine the rules for introducing laws into management practice, serving as guidelines when choosing a style. Today, the principle of decentralization is manifested by democratic leaders during the organization of the implementation of the decisions made. It is implemented in the form of delegation of authority by the leader to subordinates. At this stage, a democratic leader tries to take into account the level of professional training, experience, ambitions, motivation, etc. of his followers as much as possible. By delegating responsible duties to them, he strives to make their performance attractive, satisfying and conducive to personal growth, while achieving success serves as a kind of social reward, strengthens the sense of involvement and personal responsibility for the fate of the organization. Along with responsibilities, the leader delegates to his followers the appropriate authority and resources to fulfill them. Without removing his own responsibility for achieving the defined goals, the leader in the framework of the democratic style of management avoids excessive detailed control over the actions of subordinates. He controls the result, giving subordinates the opportunity to show creativity when determining ways to achieve it. However, when evaluating subordinates, he is guided by objective, tested and well-known criteria that exclude subjectivism or bias.