Abstract
The present paper reports on the findings regarding the metaphorical conceptualization of memory as one of the higher mental processes that comprise the mind. The research is grounded in Conceptual Metaphor Theory, and the data is compiled from Serbian and English newspapers. By analyzing the metaphorical linguistic expressions, we seek to: a) determine the scope of source domains that structure the given cognitive process, b) formulate the underlying conceptual metaphors, and c) compare the results between the two languages in order to test the universality of memory metaphors. We hope that such approach would highlight the way speakers of each language conceptualize this domain. We have managed to identify several source domains and conceptual metaphors that have been overlooked in previous studies, which indicates that the dominant “minimal memory scenario”, which was believed to be comprised primarily of the spatial storage and search metaphors, is but one way of understanding memory.
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