Abstract
In recent decades, the concept of sustainable development has gained worldwide recognition, it combines the solution of environmental, social and economic problems. The article attempts to reveal the topical issue of applying the concept of sustainable development through the prism of the approval of the strategy and business model of any company. Attention is drawn to the role of new factors in determining the business model and strategy of a company. The special responsibility of manufacturing enterprises for the development and application of the concept of sustainable development in modern Russian realities is revealed. It is concluded that companies following sustainable development strategies are more attractive to investors. The factors determining the sustainable development of an enterprise are determined.
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