Стратегические вызовы и возможности развития туризма малых городов России

Abstract

The article analyzes the peculiarities and prospects of tourism development in small towns of Khanty-Mansiysk Autonomous Okrug – Yugra (KhMAO – Yugra), in particular the city of Langepas. The purpose of the work was to study the peculiarities and prospects of development of the tourism industry of the city of Langepas, which in accordance with the Strategy of socio-economic development of Khanty-Mansi Autonomous Okrug – Yugra until 2036 with target benchmarks up to 2050, as well as the Concept of development of tourist areas of Khanty-Mansi Autonomous Okrug – Yugra is included in the tourist territory of Nizhnevartovsk – Nizhnevartovsk municipal district – Megion – Langepas. In this regard, the development of tourism in the city of Langepas is inextricably linked with the tourist characteristics of the Nizhnevartovsk municipal district. The key feature of the tourist territory of Nizhnevartovsk – Nizhnevartovsk Municipal District – Megion – Langepas is its industrial character, the main part of exploited oil fields is located here. The main objects of the social framework of the city of Langepas are: architectural ensembles, monuments of architecture, sculptural compositions, social and cultural facilities: museums, cultural centers, sports facilities. In the course of studying the official sites of the city, regulatory and legal framework in the field of tourism development, statistical information on the subject of the study, the key problems, features, “points of growth” and prospects for the development of the tourist complex of the city were identified. Based on the analysis, the author concludes that in the course of creating an effective system for promoting the city’s tourism product, it is necessary to focus on three components: brand strategy, management of tourism product promotion, and provision of financial resources for its implementation. According to the results of the proposed measures, the number of tourists accommodated in collective accommodation facilities of the city should reach 5.6 thousand people by the end of 2030.