Abstract

This study aims to identify the social issues and implications of non-return of Jeonse deposits by analyzing media articles related to non-return of Jeonse deposits. For this purpose, topic modeling analysis and keyword network analysis were conducted on 6,024 media articles over 10 years provided by Bigkinds. The main findings are as follows First, a total of eight topics were categorized, named “Jeonse market and loans,” “Jeonse tenants and auctions,” “Non-return of Jeonse deposits and Jeonse fraud,” “Government policy and real estate,” and “Conflict over Jeonse deposits as wedding expenses.” The eight topics were further grouped into four groups: “Jeonse and loans,” “Non-return of Jeonse deposits,” “Real estate policy,” and “Wedding expenses and Jeonse deposits”. The main keywords were “Jeonse”, “deposit”, “fraud”, “loan”, and “housing”. Based on the above analysis, we were able to empirically confirm that the issue of non-return of Jeonse deposit has recently emerged as a social problem represented by 'Jeonse fraud', and this study is significant in showing the possibility that the social interest triggered by 'Jeonse fraud' can develop into a more comprehensive discussion on non-return of Jeonse deposit.

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