Роль маркетинговых технологий в развитии сельского туризма в России

Abstract

The article analyzes use of marketing technologies for development of rural and agricultural tourism in Russia. Over the past three years, the level of interest among compatriots in recreation within our country has increased due to the unstable economic and geopolitical situation. According to experts, rural tourism is one of the most promising areas. The richness of the resources of «Russian hinterland» allows combining several types of recreation at a time, which is an important factor that can satisfy the tastes of even the most demanding tourists. Proceeds of this type of activity allows supporting not only small businesses, but also the economy of the whole region. That is why the state develops and introduced new laws, programs and other measures of support. However, there is a number of negative factors hindering the development of this industry, such as the low level of tourism infrastructure, staff incompetence, lack of investment, drawbacks in marketing policy, and etc. At present t creation of positive image of rural tourism in the minds of the consumer is the main task for its development in Russia. To achieve this goal, specialists use various kinds of tools including marketing technologies. The use of this kind of mechanisms will promote not only popularization of this recreation type, but also the solution of other problems hindering the development of tourism industry.