Стратегирование суверенитета отечественных брендов лёгкой промышленности и индустрии моды

Abstract

A strategic analysis of the development of the domestic light industry and the fashion industry has been carried out. The article is based on the theory and methodology of strategizing developed and tested by the Center for Strategic Studies IMISS MSU, CEMI RAS, the Department of Economic and Financial Strategy of the MSE MSU, the Department of Strategy for Regional and Sectoral Development of the KemSU, the Department of Industrial Strategy of the National University of Science and Technology “MISIS” under the supervision of V.L. Kvint. The author proposes a system of strategic priorities aimed at strengthening the role of the industry in the economy, creating a federal technology transfer center for light industry and the fashion industry, a digital platform for the industry transfer of knowledge and experience, as well as clothing brands operating in the middle price segment. It is shown that the digital platform as a tool of the decision support system can establish a continuous transfer of knowledge and practical experience, and the technology transfer center can form a new type of cooperation chain for the development of the domestic market.