Abstract
The purpose of this article is to study the factors of the external and internal environment of the bakery industry and their impact on business management processes. The main factors the development influencing of effective approaches to managing the bakery business are considered. The multifaceted nature of the problem of determining the factors influencing business management and organizational and technical features of the bakery industry necessitated the solution of a number of problems related to the definition of dominant factors influencing this process. Need further study of the definition of the main organizational and technological aspects of the development of the baking industry, taking into account which it becomes possible to determine the basic criteria for doing business in this type of economic activity. The necessity of studying and predicting the factors of influence on the management of business processes of bakery enterprises has been proved. The analysis researches of famous scientists and practitioners on the issues of determining the factors of external and internal influence on business is carried out. The leading role of environmental factors for the formation of an effective business management system has been determined. The analysis of the organizational and technical features of the development of enterprises in the baking industry is carried out. The factors are systematized according to the degree of influence on the processes of effective business management of bakery enterprises. The owners of the production of these products must first study the market and make optimal decisions about doing business primarily focusing on the external environment of the enterprise.
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