ОЦІНКА ЕКОНОМІЧНОЇ СТАБІЛЬНОСТІ РОЗВИТКУ ПІДПРИЄМСТВ СФЕРИ ГОСТИННОСТІ У РЕГІОНІ

Abstract

The relevance of the research topic is conditioned by the objective conditions of hospitality development, characterized by considerable dynamism and uncertainty and creating obstacles for the stable functioning of enterprises, forecasting and strategic planning of their activities. Economically stable operation is an important prerequisite for enhancing the investment attractiveness of enterprises, increasing business activity and profitability. Determining the level of economic stability is an important tool for managing the processes of development of enterprises and industries. The purpose of this article is to study theoretical approaches and evaluate the economic stability of hospitality industry development in the Transcarpathian region. The article defines the essence of economic stability of development of hospitality enterprises in the region, systematizes indicators and proposes a methodical approach to assessing its level. The analysis of hospitality sector development in Transcarpathian region is carried out, the level of stability of its functioning in the context of such economic indicators as the volume of services realization, profitability and investment activity is calculated. According to the results of the analysis, the main tasks and priority directions of ensuring the economic stability of the development of hospitality enterprises in the region have been identified. The scientific novelty of the study is to substantiate a methodological approach to assessing the economic stability of the development of industries in the region, which involves calculating the comparative dynamics of key economic indicators of the development of enterprises of the industry in the region with similar indicators of the development of the regional economy as a whole. The results of this comparison allow us to determine the level of dependence of the industry on the factors of external influence, identify the degree of such influence and develop a system of adaptive mechanisms at the level of industry and individual enterprises. The practical significance of the article is to determine the level of economic stability of the hospitality industry in the Transcarpathian region, the main factors influencing the development of the industry and to develop appropriate recommendations for improving the sustainability of its development in modern conditions. Keywords: economic stability, hospitality, profit, volume of services, profitability, capital investment.