ОЦІНКА СТАНУ ІНФРАСТРУКТУРИ РЕГІОНАЛЬНОГО РИНКУ ТУРИСТИЧНИХ ПОСЛУГ

Abstract

The study of the impact of infrastructure on the development of the regional market of tourist services is an urgent issue of modern economic research, since the efficiency of tourism development, the level of use of the natural, cultural and historical potential of the region is largely determined by the capabilities of the existing tourist infrastructure. The purpose of the article is to assess the existing infrastructure of the market for tourism services in the Transcarpathian region, identify problems in the infrastructure provision of tourism and determine the degree of the impact of infrastructure on the development of tourism in the region. The article examines the essence, factors of influence of the infrastructure of the regional market of tourist services on its development. The study and assessment of the state of development of tourism infrastructure has been carried out based on summarizing statistical data and calculating individual indicators that take into account the level of development of infrastructure elements: accommodation infrastructure, catering, leisure and entertainment, transport, utilities, environmental, border infrastructure, and health and safety infrastructure. A comparative analysis of the indicators of the level of infrastructure development of the regional tourist services market with the average indicators of the regions of Ukraine has been carried out and the rank (place) of the indicator among similar values of the indicators of the regions of Ukraine has been determined. Based on the generalization of the data obtained, a number of interrelated and interdependent problems of the development of the infrastructure of the market of tourist services in the Transcarpathian region have been identified. The scientific novelty of the results obtained is in comparing indicators of infrastructure development and identifying problem areas for tourism development. The practical significance lies in highlighting the main problems of infrastructure provision of the tourist services market for their priority solution. Prospects for further research is the development of the concept of an optimal model of the infrastructure of the market for tourism services in the Transcarpathian region, taking into account the specifics of tourism development in the region. Key words: regional market of tourist services, infrastructure of the regional market of tourist services,infrastructure assessment, indicators of infrastructure assessment.