Abstract

The article offers an interdisciplinary approach to the analysis of the socialization process in order to consider the possibility of transformation of human nature “from zoo to noo”. Social and philosophical theories of socialization of the Frankfurt school, economic theories of property relations transformation in the digital age, psychological theories of the socialization crisis and neurobiological theories are synthesized. The author substantiates the need to return at a higher level to the processes of socialization familiar to “pre-digital” generations, revealed in the Frankfurt school, which implied a dialectical synthesis of individualization and universalization of the person, taught people moral self-restraint and allowed them to form mutual recognition relationships. In the modern era, socialization is distorted, which creates the danger of dominance in society of the infant psyche in adults. This is accompanied by a trend towards total digitalization, including private life, which creates a massive situation of anthropological distrust. This does not take into account the fundamental dialectical principles of the human brain, which are discovered by neuroscientists. The use of dialectical methodology will allow the educated public to change the big data processing algorithms in order to put digital technologies at the service of human development, instead of adapting the men himself to existing digital technologies at the cost of his degradation. The modified data processing algorithms will stimulate the full development of a person, especially in early childhood and early school age. Only in this way may be genuine socialization in the direction to the noonomics.

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