Оцінювання рівня конкурентоспроможності вітчизняних аграрних підприємств на внутрішньому ринку країни

Abstract

Competitiveness implies enterprises’ high efficiency and ability to adapt to constantly changing environmental conditions. The high variability of the environment, the difficulty of identifying numerous and closely interacting factors, risks, and dangers, and the entropy of connections and relationships pose urgent tasks for businesses to form competitiveness as a system of measures and technologies to maintain market share, financial stability, and the client base while forming long-term development directions agricultural enterprises. Agricultural production is one of the riskiest types of business activity. Agrarian reforms and the formation of market relations, changes in forms of ownership, and forms of management significantly increase the degree of uncertainty of socio-economic processes in agriculture and, accordingly, increase the impact of risks on agrarian business. The impact of macroeconomic decisions on the activity and competitiveness of each agricultural producer is increasing. Competitiveness is formed, as a rule, at the production stage since the most critical factors that determine the competitiveness of an enterprise are the high quality of its products and the technical level of production. Today, the competitiveness of enterprises is no less important than the efficiency and effectiveness of economic activity, and the problems of achieving and increasing competitiveness are now considered critical issues in managing an organization. Insufficient attention of enterprises to competitiveness issues leads to instability in economic processes and mechanisms, weakening of market positions, and increased dependence on crises. In the conditions of the modern economy and the problems existing in it, the most urgent issue is the improvement of the competitiveness of domestic agricultural enterprises, which is caused by a severe threat to the country’s food security. It was noted that when developing six directions for increasing the competitiveness of agricultural sector products on the domestic and foreign markets, it is necessary to consider the specific features of the state and development of the internal environment due to the complex political situation in the country, which significantly reduced competition within the country. Keywords: competitiveness, agrarian sphere, food security, market conditions, competition.