Abstract

The article specifies that in modern conditions there is an active digitalization of socioeconomic processes, which significantly affects the activities of enterprises. It is also specified that the process of digital transformation of society, which is inherent in the fourth stage of globalization, has become one of the most expressive phenomena of this period. In this regard, there is an urgent need to measure the level of development of the digital economy and the degree of its impact on the economic security of the enterprise, which is becoming the most important both at the regional, national and global levels. The essence of the strategy for ensuring the economic security of the enterprise is determined by the degree of orientation of the enterprise’s activities to the implementation of the goals and objectives of its economic security in the context of digitalization of the economy of Ukraine. A matrix for choosing a strategy for ensuring the economic security of enterprises under the influence of digitalization is proposed, which is determined depending on the index of digital transformation of Ukraine (relevant region) and the level of economic security of enterprise by forming on two grounds using a system of horizontal and vertical coordinates that express the quantitative and qualitative characteristics of the relevant parameters. A classification of types of strategy for ensuring economic security depending on the impact of the level of digital transformation of the economy of Ukraine (one of Ukrainian regions) has been proposed, which makes it possible to search for such an option for the functioning of enterprise, which will ensure the optimal balance between the existing opportunities and the desired results, and to choose a strategy inherent in the enterprise, taking into account the level of digital transformation of the economy. A methodical approach has been proposed, which allows enterprises to choose a strategy for ensuring economic security based on its current level and the level of digitalization of the economy. The application of this approach within the framework of the internal analytics of the enterprise will allow to develop effective measures to ensure economic security in the long run. Prospects for further research in this direction are the development of a mechanism for ensuring the economic security of enterprises in the context of digitalization of the Ukrainian economy.

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