РОЛЬ ТА ЗНАЧЕННЯ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ ДЛЯ РЕАЛІЗАЦІЇ КОНЦЕПЦІЇ СТАЛОГО РОЗВИТКУ

Abstract

The purpose of the article is to investigate and analyze the determinants of CSR and how it relates to the concept of sustainable development. The tasks of the article are solved with the help of such general scientific special methods of research as analysis and synthesis, systematization and generalization. It has been established that sustainable development is developing in harmony with the state, the business sector and consumers. It must be consistent with the economic, social and environmental components of development and is only possible if the level of social responsibility of the business is appropriate, given its important role in society. It has been proven that in the world practice, corporate social responsibility is recognized as an essential component of a long-term sustainable development strategy, and therefore, many governments pay great attention to promoting the idea of corporate social responsibility at the national level, creating favorable conditions for its development. Measures are proposed that should be implemented by public administration bodies, regarding the promotion of social responsibility of business in society and defining it as a necessary behavior for national enterprises, as well as the development of a set of measures for its implementation. It is determined that the development and implementation of corporate social responsibility will strengthen the state of the national economy as a whole, consolidate the competitive position of Ukrainian enterprises in international markets and improve the international image.