Abstract
Socio-economic events in the tourism services market in 2020-2023, associated with the transformation of the political and economic situation both within Russia and abroad, are determined by a number of monetary and non-monetary factors. Among the main aspects are the consequences of the Covid-19 pandemic, breaks in long-standing business chains in a variety of international tourist destinations, changes in the level of solvency and spending patterns of the population, as well as ideological narratives. Both these factors and their derivatives have led to the emergence of a fundamentally new configuration of the “socio-economic map of tourism” in our country. The purpose of the study is to compare the influence of both monetary components amenable to formal analysis and difficult-to-define non-monetary factors on the tourist choice of Russians, on the one hand, and on the formation of the supply of a tourism product, on the other. The article attempts to analyze the monetary and non-monetary risks of the formation of a tourism product and its effectiveness in new economic conditions. At the same time, risks are considered not so much as threats, but as potential sources of economic growth in the Russian Federation, including through the development of the Russian tourism market.
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