СУЧАСНІ ПРОБЛЕМИ РЕАЛІЗАЦІЇ КОНЦЕПЦІЇ СТАЛОГО РОЗВИТКУ В ТУРИСТИЧНІЙ ГАЛУЗІ УКРАЇНИ

Abstract

Attention is paid to the theoretical, methodological and practical aspects of sustainable development concept implementation in the tourism industry of Ukraine. It is emphasized that nowadays in Ukraine, as a result of the fullscale war of Russia against Ukraine (from February 24, 2022), the Russian military is destroying the economy and environment of Ukraine, including tourism industry. The modern approaches to defining sustainable development in the tourism industry are analyzed. Attention is focused on the concept, essence and importance of ecological and rural tourism in the conditions of the sustainable development principles implementation. It is substantiated that the development of the tourism industry in Ukraine involves, first of all, the territorial stimulation of the sustainable development of tourism, the analysis of the tourism resources and infrastructure assessment, as well as the analysis of investment proposals at the local level of administrative-territorial units. It is determined that the implementation of the goals of sustainable development in the tourism industry of Ukraine requires profound changes in the behavior and way of thinking of humanity. Attention is focused on the fact that one of the ways to achieve awareness of the effects of tourism on the environment and to unite interested parties is the certification of sustainable tourism. It has been found that many initiatives with relevant standards have been formed over the past three decades, leading to the introduction of various sustainable tourism certification schemes. It is emphasized that since the certification process is voluntary, full transparency of practices, measures and results is the most important condition for the process of achieving sustainable development of a tourism organization or destination. The recommendations for the sustainable development principles implementation in the tourism industry have been formed, which contribute to the sustainable (balanced socio-ecological and economic management) of natural resources, the attraction of investments for environmental protection activities, biodiversity conservation and the involvement of local population into an ecologically oriented development process.