Abstract

The purpose of the article is to develop recommendations on improving strategic priorities for the development of investment support for innovative activities of retail trading enterprises. During the study, a set of general scientific and special research methods was used: logical generalization, factor analysis, statistical analysis, comparative analysis, modeling, graphic. The scientific novelty consists in justifying theoretical and methodological approaches and applied recommendations for improving strategic priorities for the development of investment support for innovative activities of retail trading enterprises. It was concluded that the initiation of the creation of production and trade regional innovation clusters makes it possible to turn them into more investment attractive business units, achieve higher financial and economic results, strengthen cooperative forms of cooperation, ensure vertical and horizontal integration, diversify forms and formats of trade and create, implement and commercialize all types of innovations.

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