Abstract
The current state, significance and prospects for the development of the hotel and restaurant business and tourism in Ukraine and the world are analyzed. The concept of craft products and drinks as a component of tourism, prerequisites for the emergence of craft productions, advantages and prospects for their development are considered. The advantages of the development of craft beverages as a service innovation in tourism have been studied. Characteristics of wines, gastronomic tours and wine regions of Ukraine are given. The relationship between craft drinks and the hospitality and tourism industry is shown. Measures to support craft production in different regions of Ukraine were considered. The essence of gastrotourism is substantiated and the objects to be visited are determined. It was determined that there is a high potential for the development of wine tourism in Ukraine, and the most popular craft wineries of Ukraine are listed. It has been established that Ukraine has great potential for the development of craft production, which is an integral part of tourism. Craft production definitely contributes to the entrepreneurial activity of the local population, and as part of the cultural heritage of the region, it fulfills the function of tourism development. The development of tourism is closely related to the formation of high-quality, exclusive products that are similar to the region and will form a regional brand. The impossibility of producing craft products on a large scale, as a disadvantage for attracting a large number of tourists, turns into an advantage in modern conditions, since its originality and accessibility become decisive factors when planning a trip. Each producer of a craft drink is distinguished by its individuality and accessibility. It is necessary to stimulate the promotion of Ukrainian production of craft products on the world and European market by various methods, including with the help of gastronomic routes, tours within the country itself, which will expand the understanding of Ukrainian viticulture and winemaking for both domestic and foreign tourists. It is shown that craft beverages as an innovation in the hospitality and tourism industry can become an additional revenue segment for local and state budgets.
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