어린이집 급식 서비스품질이 학부모의 급식만족도, 보육만족도 및 구전의도에 미치는 영향

Abstract

This study investigates the impact of food service quality in childcare centers on food service satisfaction, childcare satisfaction, and word-of-mouth intentions in South Korea's low birth rate issue, thereby emphasizing the importance of meal services in childcare centers. The meal service quality scale developed through this research comprises food quality, service quality, hygiene quality, and meal education quality, demonstrating significance in content validity, construct validity, and reliability. The main findings indicate that all aspects of meal service quality positively affect meal satisfaction, with meal education quality having the most significant impact. However, only service and hygiene quality significantly influence childcare satisfaction, while meal education quality, excluding other factors, does not significantly affect word-of-mouth intentions. This study provides academic and practical contributions to improving meal service quality in childcare centers, offering significant insights for developing strategies to enhance meal services. Furthermore, it represents a meaningful attempt to systematically analyze how meal service quality affects childcare center users' satisfaction and word-of-mouth intentions, highlighting its importance in the field.