Abstract
Internal tourism has tremendous potential for becoming one of the leading non-resource sectors in the Russian economy enabling its further development. The implementation of this potential will be largely supported by its promotion using Internet marketing technologies, as this is one of the major factors to maintain the demand for internal tourism not only during the period of closed borders, but also over the long term. The paper substantiates objective feasibility for the transition from 'analogue' to digital marketing, as evidenced by global trends in the digital development pointing out to the fact that digital technologies, mobile devices and social networks have become an indispensable part of people’s everyday life throughout the entire world. The conclusion is made about the necessity of performing prompt recordings of the trends formed in the sphere of Internet marketing in order to provide effective promotion of regional tourism.
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