ОСОБЛИВОСТІ АДМІНІСТРУВАННЯ АНТИКРИЗОВИХ ЗАХОДІВ НА ПІДПРИЄМСТВІ В СУЧАСНИХ УМОВАХ ГОСПОДАРЮВАННЯ

Abstract

The article revealed that enterprises are constantly under the influence of risks and threats that affect their sustainable development. In the conditions of the dynamic environment management of the enterprise should anticipate the emergence of crisis processes, and identify the multiplicity of risks and threats that can negatively affect the desired result achievement, namely, profit. It has been proven that the most important thing today is the acquisition by managers of the necessary competencies that allow them to choose and apply the necessary anti-crisis technologies. Accordingly, a special department should be created at the enterprise or the position of an anti-crisis manager should be introduced, who will develop an anti-crisis action plan, monitor its implementation at the enterprise, and administer business processes in order to reduce deviations from planned indicators. It was proposed to use factor analysis, in particular, the four-factor multiplicative model of net profit analysis, to study the enterprise state. It has been proven that dynamic forecasting of changes in financial stability should involve the use of several models in order to obtain complete information about the state of the business. The identified negative trends at the investigated enterprise proved the relevance of improving the anticrisis management system, conducting constant monitoring using various models to obtain a complete and clear picture of the state of the company in order to respond to negative changes in a timely manner. It was determined that the anti-crisis manager should receive complete, up-to-date information from all departments in a timely manner in order to make effective management decisions, constantly work on improving business processes, inform management of all deviations, and carry out effective planning and administration of all anti-crisis measures. If innovative digital tools are implemented at the enterprise, employees undergo advanced training, an appropriate analytical database is created, and the situation is constantly monitored, then all these measures will affect the improvement of activity efficiency, the growth of net profit, and profitability.