ЗБАЛАНСОВАНІСТЬ РОЗВИТКУ ТОРГОВЕЛЬНОГО СУДНОПЛАВСТВА ЗА УМОВАМИ СИМЕТРІЇ РЕАКЦІЇ НА ЗМІНИ

Abstract

The balance of economic indicators of the maritime transport industry in different regions of the world can be achieved with the full and most rational use of the country's resources. Nowadays, one can observe an asymmetric reaction of one transport segment of the country to a change in the performance of another segment or the corresponding activity of a competitor's country. Having an absolute advantage in the maritime resource but not having a sufficiently developed fleet and not operating with a sufficient number of ships the country misses the opportunity to receive an enormous monetary share, which in turn will be attributed to those who use all their potential and operate ships along those routes that could be involved by the opposite party. Despite the improvement of the technical and economic characteristics of the vessels of the merchant fleet, the problems of maintaining a balanced position persist and sometimes increase. Therefore, along with the general patterns of positioning in the maritime trade market, shipping companies develop and implement priority approaches based on the criteria of sustainability of cargo flow services. It is the nature of the formation of foreign economic relations that determines the peculiarities of the development of maritime transport. They, in turn, reflect the reaction of shipowner structures, the change in the structure of cargo flows, and the nature of the reaction of leading operators. Balance in the maritime transport industry system should be formed based on the optimal ratio of shipping capacity and volume of cargo flows. But for individual operators, the process is complicated by the need to take into account the nature of competing subsystems. Therefore, it is important to develop an appropriate principle of managing the investment process based on accounting for possible symmetry in relation to expected changes. That is, the most important principle of sustainability management is considered a possible reaction to a set of external changes in the maritime trade market. Balance should be considered from two sides, firstly, as the ultimate goal of economic relations, and, secondly, as a strategy for the development and selection of managerial decisions. At the same time, such a state of multilateralism in solving this problem on the part of other participants of the maritime trade market is characterized by certain time frames. It is their optimization that should be considered optimal management.Keywords: balance, merchant shipping, symmetry, efficiency, production potential.