ДОСЛІДЖЕННЯ ЕКОНОМІЧНОЇ СТІЙКОСТІ ЯК ОСНОВИ ЗАБЕЗПЕЧЕННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ НА МІКРОРІВНІ

Abstract

The article is devoted to the study of the economic sustainability and economic security of an enterprise in the conditions of multiple external environment.In the conditions of instability of the external environment of enterprises, the problems of ensuring their economic stability and adaptability acquire priority importance. Ensuring the economic stability of the enterprise is a guarantee of viability and the basis of stable economic development, competitive position and competitive advantages in the market. It gives priority in attracting investments, obtaining loans, choosing contractors and attracting qualified personnel. The higher the economic stability of the enterprise, the higher its adaptability, independence from changes in the market and, therefore, the lower the probability of bankruptcy.It is proven that the economic security of the enterprise largely depends on the component of economic stability, solvency, liquidity, profitability. It is indisputable that economic sustainability is the basis of enterprise security and the ability to implement development strategies in conditions of minimizing the impact of risks, threats and dangers. It was noted that the effectiveness of the relationship and mutual influence of the economic stability and security of the enterprise is reflected in its financial flexibility based on the ability to change the volume and structure of funding sources, as well as the directions of investment of financial resources due to the influence of risks, threats, dangers of the internal and external environment.Therefore, without ensuring the economic stability of their enterprises in the conditions of a market economy, enterprises will not be able to operate successfully on the market. The modern market is constantly changing. Since changes are happening quickly, adapting to them becomes a significant advantage of enterprises in the fight against competitors.