Abstract

The purpose of the research. The purpose of the article is to build a conceptual scheme of the interaction of structural elements in the system of ecological and economic competitive potential of the region to improve the mechanisms of interaction of elements in the system of ecological and economic competitive advantages of the regions. Methodology. The general scientific methods, including generalization, aggregation, comparison, are used in the research - to analyze the views of scientists on the subject of study of ecological and economic competitive advantages of regions; and special methods, such as analysis and synthesis - to formulate basic categories of research, expert evaluation - to build a system of factors of environmental and economic competitiveness of the regions of Ukraine, graphic representation - to visualize the results of the research. Results. The approaches to determining the competitive advantages of the regions existing in the scientific literature are analyzed, and it is estimated that the absolute majority of authors in their research consider the view of the competitiveness of the regions by the system. The system is proposed to consider the competitive potential of the region, and the competitiveness of the regions as a system characteristic. From this position, the main elements of ecological and economic competitive potential are identified, in particular: the actual competitive potential of the region, sources and factors of regional competitiveness, ecological and economic competitive advantages, competitive positions and competitive status of the region. The characteristics of the components of the ecological and economic competitive potential of the regions, allocated in accordance with the logic, are presented, as well as the substantiated indicators that are proposed to be used for the evaluation of the economic and environmental components of the potential. The proposed classification of factors of ecological and economic competitiveness of Ukrainian regions, which distinguishes them from the existing ones, is a comprehensive reflection of all groups of factors that determine the ecological and economic competitive potential of regions, as well as the possibility of ranking the factors of competitiveness by the degree of economic and environmental impact. In order to assess the degree of influence of the selected factors on the ecological and economic competitiveness of the regions, an expert evaluation was conducted organized in a selective manner. Leading specialists (civil service experience of at least 5 years) of the regional authorities, namely the Regional State Administrations of the regions of Ukraine, were selected as experts, who were invited to fill in the developed questionnaire form. The above classification has revealed that environmental and economic competitiveness factors can influence at the regional level the living conditions of citizens, the activities of organizations and ensure effective public administration, while the influence on some factors is limited by established state and regional powers. The stages of transformation of sources of competitive advantage into positive dynamics of indicators of competitiveness of the region are highlighted, appropriate procedures and tools for their implementation are developed. The conceptual scheme of interaction of elements in the system of ecological and economic competitive potential of the region is developed. Practical meaning. Building a conceptual scheme of interaction of structural elements in the system of ecological and economic competitive potential of the region allows to trace how the ecological and economic competitive potential of the region is transformed into sources of ecological and economic competitive advantages by means of economic and ecological factors of regional competitiveness, - economic competitive advantages on which the competitive position of the region is based. Prospects for further research have established the rationale for strategic and tactical tools for managing the region's ecological and economic competitiveness.

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