ФОРМИРОВАНИЕ И РАЗВИТИЕ ОТЕЧЕСТВЕННОГО РЫНКА ПИВА С ПОЗИЦИЙ МЕЖДУНАРОДНЫХ ТРЕБОВАНИЙ

Abstract

The analysis of the domestic beer market is made. It is determined that nowadays despite of the intensive development of the malting and brewing industry in our country there is a problem of providing brewing companies with a traditional raw material of high quality. Therefore, an increasing number of companies turn to the use of the unmalted grains as corn, rice, barley, wheat, rye, oat, grain sorghum, millet and triticale as well as solid and liquid non-grain materials. As a result of testing assessment of 20 samples of beer of different composition we found out that the introduction of malt-free materials reduces the organoleptic parameters of beer, it worsens the palate fullness, makes it rather tasteless and hop bitter becomes weaker, the flavor is flat. The increasing competition in the brewing market puts forward new demands to food producers. Within this framework satisfaction of the consumers by the quality of beer plays an important role. We can’t solve this problem in all sectors of food industry and especially in the dynamically developing brewing industry without improving the organoleptic evaluation of food products on the basis of international standards. The German Purity Decree, which is the oldest and well-known in the world, controls the brewing process and states that the beverage is considered to be beer only if it contains water, barley malt and hop, as well as yeasts which are subsequently removed from beer. In this regard we offer a technological solution consisting in the production of beer within the requirements of the Purity Decree due to the use of microwave treatment at the barley malting stage. This solution will make it possible to produce beer according to the classical technology of high quality.