Abstract
This article examines the activities of individuals in the Russian financial market. Today, they account for more than 40% of the assets traded on the Moscow Stock Exchange. At the same time, stable trends of competition between investments in stock market instruments and bank deposits remain. Investors’ behavior is largely determined by their personal cognitive distortions and perception of external factors. This is largely due to the increased interest of individuals in the financial market. Due to the massive influx of individuals into the Russian stock market, a fairly large share of exchange-traded assets began to be allocated to their share.
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