Environmental awareness and development of the financial market

Abstract

The relevance of the paper is caused by the need to find new channels to attract public funds to the domestic stock market. It is known that the population of Russia invests in securities no more than 5% of their savings. The study of the pro-environmental behavior of investors in the Russian stock market seems to be very relevant and useful in line with the policy of the Bank of Russia in the financial market. In the “Guidelines for the Development of the Russian Financial Market in 2019 – 2021”, it was noted that the rapid development of financial technologies, changing consumer demands, the growing cross-border nature of financial services, new approaches to regulation in the world create additional opportunities for the development of the domestic stock market [1]. The subject of the study is the pro-environmental awareness of investors in the stock market, which results in the formation of a new investment quality of green bonds. The aim of the study is to identify the factors and conditions of pro-environmental behavior of investors in the Russian stock market, ensuring the development of green financing mechanisms. Methodology. To study the pro-environmental behavior of investors in the Russian stock market, the main factors that influence the pro-environmental behavior of investors in the Russian stock market and the practice of disclosing non-financial statements by issuers of green bonds in the stock market are systematized. In substantiating the findings, comparative, economic and statistical methods of analysis were used.