РОЗРОБЛЕННЯ АНТИКРИЗОВОЇ ПРОГРАМИ УПРАВЛІННЯ ПЕРСОНАЛОМ ЯК СТРАТЕГІЯ ПОДОЛАННЯ БІЗНЕС-ПРОБЛЕМ ПІДПРИЄМСТВА

Abstract

Crisis situations arise at different stages of the life cycle of the economic system. Without professionally trained employees, it will be difficult for the company to achieve its goals and objectives. Therefore, to maintain competitiveness, enterprises need to expand innovation processes and attract staff to work. Human resources management is essential for the socio-economic system, especially in times of crisis. In this situation, the issue of retaining valuable personnel of the enterprise, as well as the necessary conditions for continuing active work, comes to the fore. Crisis situation threatens the company not only financial problems and loss their positions in the market, but also the loss qualified personnel, without which it is impossible to overcome the crisis. Retention of key employees is one of the main tasks of management at a crisis stage, and this goal can be achieved if personnel are informed in a timely manner. There is an obvious need to study the issues of anti-crisis personnel management of the enterprise. Thus, to overcome the crisis situation, it is necessary to combine all organizational structures, their complex work and interaction, since without this it is impossible to achieve a positive result. The article discusses the problems of personnel management in crisis situations, identifying the main reasons for the resistance of employees to changes, touches on the topic of the motivational component, presents a management mechanism in crisis conditions. The program of anti-crisis management of the personnel of the enterprise is proposed. The comprehensive anti-crisis program is a mechanism to ensure the stabilization of the organization and provides for the involvement of personnel in the process of getting the organization out of a difficult situation. The authors of the article used research methods such as analysis theoretical and practical research in the field of anti-crisis personnel management. Processes that today occur in the global economy, present introduction of new and progressive forms and methods of personnel management. Thus, the system of crisis management is significantly different from traditional management as management in stable conditions.