ФОРМУВАННЯ НАПРЯМІВ ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ВИКОРИСТАННЯ РЕСУРСНОГО ПОТЕНЦІАЛУ НА ОСНОВІ ЙОГО ОЦІНКИ

Abstract

The resource potential is of great importance for the development of enterprises, since the provision of individual components of the resource potential and the balance between them determine the achievement of increasing the efficiency of the enterprise and strengthening its competitiveness. The article presents the definition of the essence of the resource potential, which is the totality of all available, actually used and hidden resources of the enterprise. It is noted that the supply of components of the resource potential and their balance among themselves determines the improvement of the performance indicators of the enterprise and the strengthening of its competitiveness. It is emphasized that in order to identify directions for increasing the efficiency of the use of resource potential, it is advisable to evaluate it. The authors proposed a resource potential assessment model that takes into account two groups of target features. The presented model makes it possible to simultaneously assess the level of security and the technical and economic level of use of individual components of the resource potential on the one hand, as well as to evaluate the indicators of the efficiency of the use of the resource potential on the other hand. The authors presented the results of the assessment of the resource potential of the agricultural enterprise according to the specified two groups of target characteristics. According to the results of the evaluation, it was found that the highest level of development of the resource potential of the enterprise was only in the first year, which was facilitated by the highest level of technical and economic security and the technical and economic level of resource use. The assessment showed that indicators of the level of production organization do not play a decisive role in the activity of an agricultural enterprise. The assessment of the resource potential made it possible to identify directions for further improving the efficiency of its use in the enterprise under study. These directions are: increasing the level of supply of production resources, increasing the share of active fixed assets, improving the credit policy, implementing the achievements of scientific and technical progress in crop production, animal husbandry and in the implementation of organizational and management activities, improving the organization of work and its motivation at the enterprise.